General Approach

In order to ensure our radio has a widespread appeal we’ll adopt a topical approach. We’ll focus on the issues that matter to all our audience but cover them in a way that reflects our Christian values. We’ll feature interviews, real life stories, conversation and features to demonstrate how those the values make a difference in day to day life.

News

We’ll focus on the top stories of the day but give real journalistic balance always reflecting our Christian values. We’ll also highlight related but often neglected issues such as fair-trade, family and social justice issues. 

Music

We’ll use popular songs that have been carefully vetted for content and promote songs that address social issues, like Just Jack’s Starz in their Eyes (Reality TV) and P!nks’s Stupid Girls (Role Models). We’ll use chart hits from Christian artists such as Sandi Thom, Daniel Bedingfield and Miley Cyrus. Plus, we’ll feature the best Christian music which includes mainstream artists such as Brian Littrell (Back Street Boys) and Moya Brennan (Clannad).

Website

Like many stations, our web site will play a key role in attracting and engaging our audience providing a real sense of community. We’ll learn from and work with sites such as Twitter and Facebook and collaborate with other industry players to provide interactive content.