1. Why a Radio Station? Why not web, print, TV etc.?

Well, the reality is that it won’t just be radio. Almost any media outlet today has all all kinds of associated media such as web-sites, publications, video and podcasts. However, having a central ‘live’ media outlet (in this case a radio station) around which the other media elements are built is a key part of our vision. It’s also a practice which has proved successful in other prominent media models in the broadcast industry.

Television forms part of our future vision but TV is much more complex (and expensive) than radio. We feel the right way forward is to demonstrate that the media model works with radio before upscaling it to TV.