2. Aren’t Christian stations already doing this?

In general, no, they are are not. Rather than try to attract a wide audience the vast majority of Christian media focus their broadcasts on a Christian audience. We don’t think that approach is ‘wrong’, as such,. Furthermore, a lot of good work is done by those outlets. However, we do feel that there is a real gap in provision that needs to be addressed.

We’d prefer to work with existing media groups rather than ‘reinvent the wheel’ and so we’ve approached several of the Christian media groups in the UK. The general response has been that they don’t see it as part of their agenda and have simply wished us well.

So, as you can see setting up something new has been a ‘last resort’ but we remain committed to working with other Christian groups where possible.