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1.What age group is the station targeted at?
Whilst our programming will reflect the variations in audience that occur in the day, in general the station will be targeted at the 25-45 age group. There are several main reasons behind this.
Firstly, we’ve chosen this audience because this is the biggest gap in the market is for national radio in the UK. (See our FAQ B3 “Is there a market for this station?” for more details) Click here to read this.
Secondly, there are good reasons why this particular age group might respond well to the type of values based programming that we are proposing. More information on this can be found in the FAQ B2 “What type of person is the station aimed at?”. Click here to read this.
Thirdly, we’ve picked this age group as it’s likely to bring the largest audience. The reasoning behind this is explained in FAQ B3. “If the station needs a wide audience why target the 25-45 age group?”. Click here to view it.
Finally, the 25-45 age group is also a key age group for advertisers and should help make the station more viable financially.
