2. 2.What type of person will the station be aimed at?
   

As you may have read elsewhere we are focussing on a 25-45 audience and our programming ethos will be based on a foundation of Christian values. We’d hope that Churchgoers would listen but we’d also target a wider audience who are interested in aspects of the Christian values based lifestyle. This can be a factor for this age group as a number of things begin to happen during these years.

1. •By this age people have now been in a job for several years and so are often looking beyond their initial career aspirations for fulfilment in life.
   

2. •People’s social habits also begin to change. Some of the attractions of student/youth years begin to wear thin and people are sometimes more open to a different outlook.
   

3. •Lifestyles and ideologies can be challenged as people are faced with new questions and begin to experience the consequences of their own lifestyle decisions.
   

4. •Friends and social circles change with new jobs, new locations and home ownership bringing an openness to new influences and ideas.
   

5. •Couples are also likely to have children during this time. This often brings a new set of priorities for people as they consider the moral and social development of their family.
   

So in, summary we’re aiming the station at people who are looking for real answers to the problems and issues thrown up by 21st century life. A radio station, based on Christian values, could offer real solutions and we believe that many of these people would listen.